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Sue Social + Media Man

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1. You have a voice!

(...but please remember: Only very few people are official spokespeople for the Group or its brands)

Ten Golden Rules

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2. You can contribute!

(… and share your love for the company, whether it’s on our own or other channels.… But remember, you are also responsible for all content you put up)

Ten Golden Rules

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Ten Golden Rules

3. Be proud of your company!

(...but be aware that "for internal use only" means you shouldn't share this with your friends on Facebook or Twitter)

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4. Share the news!

(...but keep quiet on topics for which you have signed a confidentiality agreement)

Ten Golden Rules

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Ten Golden Rules

5. Be honest!

(...but do not comment on legal or financial issues)

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6. Respect your audience!

(... never insult anybody)

Ten Golden Rules

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Ten Golden Rules

7. Think twice!

(...before speaking up. Think of the consequences of your actions. This applies both internally and externally!)

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8. Have courage!

(...and be the first to correct your own mistakes, as soon as you become aware of them)

Ten Golden Rules

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Ten Golden Rules

9. Use your networks!

(...but don't cite others without approval)

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10. Be a brand ambassador!

(...but always consider etiquette and remember that diplomats have plenty of rules to follow)

Ten Golden Rules